Resume

EXPERIENCE

Berklee, Boston, MA, February 2013 – Present

Associate Director of Marketing and Communications, August 2017 – Present

Online Marketing and Communications Manager, February 2013 – August 2017

Primary duties: Oversee communications with established audiences. Advise departments on communication strategy and effective use of communication platforms.

• Produce email newsletters and send leadership communications to employees and students, including crisis communications
• Manage internal communications for Berklee-Boston Conservatory merger
• Advise departments on an integrated approach for marketing and communications, leveraging content strategy, email marketing, web content, social media, and analytics
• Oversee and train 300+ content managers who create content for Berklee website
• Lead internal communications user group and student communications group for increased collaboration, content development, brand governance/implementation, and audience research
• Collaborate with colleagues to produce consistent messaging and strategy around brand and reputation, including crisis response and high-profile initiatives
• Develop college-wide email strategy and best practices and lead editorial and development team in building customizable branded HTML email templates for each department
• Monitor efficacy of communication platforms and implement changes with technical teams
• Oversee development, training, and best practices for college-wide digital signage platform 

Passim, Cambridge, MA, January 2008 – February 2013

Operations Director / Education and Outreach Director

Education and Outreach Director

• Nearly doubled enrollment and income at the school between 2008 and 2011 through operational efficiency and improvements, email marketing, Google AdWords, and social media
• Managed website redesign project with design firm; managed content and maintenance of Passim website, ticketing system, and patron databases
• Scheduled programs and classes; hired and managed instructors, interns, and school assistants 

Tufts University Communications and Media Studies, Medford, MA, 2008-2011

Staff Assistant: Researched and wrote articles for newsletter; managed Access database

Nettwerk Management, Cambridge, MA, 2007

Intern: Maintained websites for bands, researched and wrote articles for bands’ websites

Braithwaite & Katz Communications, Lincoln, MA, 2007

Intern: Composed and adapted jazz album press releases into tour press for artist clients

SKILLS:

Technical: Content management systems (Drupal, WordPress), email marketing (MailChimp, Constant Contact), digital signage system (Appspace), Filemaker Pro, Google AdWords and Analytics, Adobe Photoshop, project management tools (Planio, Trello), and basic HTML

Other: Collaboration and relationship cultivation, process-oriented problem-solving, content strategy